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The example below demonstrates how to identify both a new product and a predicate product. Subsequent examples in this guide focus only on NEW products in order to keep the tables concise and easier to review. In reality, many of the examples in this guide would contain data on both the new and predicate product, and the SPTOBID for both products would be used with every dataset on any record that pertains to the associated product. 

For each Each unique new product and each unique predicate/comparator product there would be assigned a unique SPTOBID value which would be associated with a block of records for their identifying and descriptive characteristics in the TO dataset.